Who is your favorite Disney princess? Which Disney princess are you? Quizzes, T-shirts, mugs, snow globes, bed sheets, costumes, pencil sets, icons for Facebook, it’s ridiculous!
The current official line-up is Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida. There are other Disney ladies who, while not princesses, certainly get the royal marketing treatment: Alice and Tinkerbell among them. And of course, Anna and Elsa are so popular they're in a category all their own.
But there’s a certain young lady who has, sadly, been overlooked. Wendy Darling.
Why should a little girl in a nightdress be among the nobility of Disney? I think she's one of the best female role models Disney has ever depicted. Here's why:
1. Bravery. From the very beginning of the tale, Wendy shows she’s got true grit. She’s no shrinking English violet. She catches Peter Pan’s shadow, which he can’t do himself, and then sits boy and shado…
I've been honored to be a guest speaker at University of South Florida's digital marketing class for a few years now. I'm also incredibly proud to have been voted Best Guest Speaker by the students every semester. I put together a custom presentation each semester, because it's fun and because I think the students deserve it, but I use a few favorite slides every time. The Justice League slide is one of them. ... Because superheroes.
I think it's one of the most important slides for the students. More important than content audits and syndication strategies. The Justice League slide is tips on creating, managing and working as part of a team.
Assemble Your Superheroes
From Gotham and Metropolis to Mars and Themyscira, the Justice League brings the best of the best together.
You can do the same by finding the heroes in each department and inviting them to every brainstorm. Too often marketers brainstorm only with other marketers, or worse, alone at their desks. Yo…
Successful content marketing is all about providing the information your customers need. How do you find out what kind of information your customers are looking for? Your customer service department is a great place to start.
Customer service reps--particularly the veterans--know exactly what questions customers ask about your product, what issues they have with it, and what they think of your brand as a whole. Customer service reps are basically the political ambassadors of your company, dealing with some hostile negotiations and making peace. That's why the job requires people skills.
Tap your veterans and ask them for the questions most often asked. Answer frequently asked questions in blog (or vlog!) format, then link to them on your FAQ page.
You know what else customer service people have? Stories. You'd be surprised how long a customer will talk to a real live person. Those stories can help illuminate how your product fits into the lives of your customers. They can a…