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...if you're here, it's either (a) because I invited you over from my previous blog on Xanga, or (b) you stumbled upon this blog by accident. If (b) applies to you, I hope you enjoy.


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My New Title is Mommy: The pay sucks but the benefits are great.

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For Baby Girl's half-birthday (six months), I'm giving her the gift of time. My time. I'm leaving my full-time position to become a full-time mom.  When I went back to work in December, I knew I wanted to work from home. It's a 90-minute commute to our office in Sarasota, and neither I nor Baby Girl liked that drive. Leaving her at home was out of the question for me. She had never learned to take a bottle, and I wasn't going to shock her into taking one by leaving her hungry for hours with a stranger.  Working from home, part-time, with flexible hours, worked. My employer was awesome during my transition into maternity leave and equally awesome transitioning me back.  I couldn't work and entertain Baby Girl, so I hired a nanny. Luckily, by that point she had started to cut teeth and was ready for her first foods. We supplemented my nursing schedule with the nanny feeding her cereal, which allowed me to leave the house for a few hours. 
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Why Wendy Rules

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Updated 10/18/16 Who is your favorite Disney princess? Which Disney princess are you? Quizzes, T-shirts, mugs, snow globes, bed sheets, costumes, pencil sets, icons for Facebook, it’s ridiculous! The current official line-up is Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida. There are other Disney ladies who, while not princesses, certainly get the royal marketing treatment: Alice and Tinkerbell among them. And of course, Anna and Elsa are so popular they're in a category all their own. But there’s a certain young lady who has, sadly, been overlooked. Wendy Darling. Why should a little girl in a nightdress be among the nobility of Disney? I think she's one of the best female role models Disney has ever depicted. Here's why: 1. Bravery. From the very beginning of the tale, Wendy shows she’s got true grit. She’s no shrinking English violet. She catches Peter Pan’s shadow, which he can’t do himself, and then
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Team-building Lessons from the Justice League

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I've been honored to be a guest speaker at University of South Florida's digital marketing class for a few years now. I'm also incredibly proud to have been voted Best Guest Speaker by the students every semester. I put together a custom presentation each semester, because it's fun and because I think the students deserve it, but I use a few favorite slides every time. The Justice League slide is one of them. ... Because superheroes. I think it's one of the most important slides for the students. More important than content audits and syndication strategies. The Justice League slide is tips on creating, managing and working as part of a team. Assemble Your Superheroes  From Gotham and Metropolis to Mars and Themyscira, the Justice League brings the best of the best together. You can do the same by finding the heroes in each department and inviting them to every brainstorm. Too often marketers brainstorm only with other marketers, or worse, alone at thei
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