Team-building Lessons from the Justice League
I've been honored to be a guest speaker at University of South Florida's digital marketing class for a few years now. I'm also incredibly proud to have been voted Best Guest Speaker by the students every semester. I put together a custom presentation each semester, because it's fun and because I think the students deserve it, but I use a few favorite slides every time. The Justice League slide is one of them. ... Because superheroes. I think it's one of the most important slides for the students. More important than content audits and syndication strategies. The Justice League slide is tips on creating, managing and working as part of a team. Assemble Your Superheroes From Gotham and Metropolis to Mars and Themyscira, the Justice League brings the best of the best together. You can do the same by finding the heroes in each department and inviting them to every brainstorm. Too often marketers brainstorm only with other marketers, or worse, alone at thei...